A WINstruction is a code/instruction that is able to penetrate through the critical/analytical factor and become part of the belief/security structure of the subconscious mind/your hard drive, always designed around a winning life or having a life that is rewarding, joyous, peaceful, successful, healthy, enjoyable, fun, infinite possibilities.

New concept to consider, you’re probably saying I know what a “word” is, please stick with me on this because this is not your Webster dictionary definition.

A word is a “trigger” (in the subconscious)

Profoundly important concept, what really is a “word”? Take any word, the word “mother”, what is that? A mother is: loving, generous, kind, nurturing, giving, produces life, female, has ovaries, has breasts, wears dresses, likes to shop, etc. I could write a book about “mother” and so could you and if we compared books 99% would be the same and probably 1% or so would be unique representing additional unique likely experiences in our lives. So imagine the word “mother” as a trigger for everything I just described and so much more.

Every word we use is a trigger, and there are all levels of triggers. For example, a “grandmother” is almost everything that a mother is plus some additional things, parents are 80% of what a mother is plus some other things. Are you getting this concept of what a word (to the subconscious) really is? In addition, if we were to compare notes and there was an interesting word or combination of words that you used to describe mother, I would, or actually my subconscious mind would, readily accept those new words describing mother with no hesitation whatsoever, and my critical analytical filtering mechanism would not get in the way. This is an important distinction, and there will be more about this later.

Let’s go over this one more time, because adding words to describing “mother” are readily acceptable to the critical analytical filtering mechanism, these instructions/code/language “WINstructions” are, (this next thing very important) accepted as fact with no hesitation and become part of the operating system of your subconscious.

Let’s pretend the second. Let’s say I was at your house, looking through your book library and I pulled out a book. Think of a book right now that you have in your book library. Okay, imagine it’s in my hand now and I asked you what’s this book about? What would you say? You would likely summarize the book in just a few words, even though the book was full of many other words. How could you just summarize it in a few words when there may have been 60,000 words in that book? Did you not read the rest of it? What those few words represented is a trigger.

Every single word that you read in the book is in your subconscious mind but not readily accessible or top of mind. But if it was a really great book or seminar program or class, wouldn’t you want that top of mind? Or if you went to a great coaching program to learn how to be a great football player or soccer player or whatever, wouldn’t you want all that available top of mind? Of course you would.

Those additional 60,000 words (that occur) in the book are very easily embraced by the subconscious mind when describing that book. In other words, your critical analytical filter would not reject those words because this is the normal, acceptable through repetition, way that new things occur to us, or become present to us.

The other reason that this is important is how the subconscious works. For example, when you are engineering you and there’s a new belief/security structure/traits/attributes that you are introducing to your subconscious, there is a natural resistance by your reasoning conscious mind’s critical analytical factor. However, if you already have this trait, it’s part of you, it is who you are, it is part of your being, it is who you is, and there are other words that make up this trait or way of being or the way you interpret stimulus or how things occur to you. Then it’s widely acceptable by your critical analytical filter and into the structure of how that word occurs to you.

In the previous paragraph you probably notice I underlined and bolded a number of these terms that I’ve used in the past that seem out of place. As you read on and you see these terms take particular note of them please, you will learn about these in future coaching sessions but in the interim please pay special attention to these words.

Let’s now try this a different way, because this distinction is important for you to completely understand, we are taking a little bit more time to make sure you have a complete understanding. Take the trait “happy”, clearly a very important quality. Studies have proven if you’re happy you will make more money and many other benefits.

If right now you’re not happy, to have happy occur in your life consistently, or in other words become part of your belief/security structure/attributes/traits and be present to you at all times, for your use effortlessly, could be difficult, especially if you’re very unhappy or depressed.

Often people that are unhappy joke a lot, often disguising unhappiness. Joking makes one happy for sure at least temporarily. If you’re joking a lot, you’re having fun, and if you’re having fun you are also happy at least temporarily. Let’s say that you’re unhappy or depressed but you like to joke a lot and you want to engineer being happy into your life, into who you are, into your very being. Don’t start with happy, that is so incredibly foreign to you and likely be rejected by your critical analytical factor.

Start with something that you are now, such as your quality of always joking, and make happy part of joking. So in other words, don’t build with happy, build with joking first. This is the natural way that your brain functions.

Your brain embraces a word that describes another word

Your brain very readily and openly embraces a word that describes another word. This is part of the natural filing system in your subconscious mind. Just think for a moment how learning a brand-new word and its definition can be difficult to remember. However a word that you already know the definition that’s described in a slightly different manner with a different word is very quickly retained and remembered.

When engineering or reengineering you this building process becomes incredibly important for the complete embracing and downloading into the subconscious mind, so these new ways of being are constantly occurring and present to you to use effortlessly at all times.

These concepts are important as soon you will be engineer the person that you always dreamed of being. You will find that the new beliefs/security structures give strength to one another and for a time, at the beginning, exponentially.

In addition, we group a set of WINstructions on an attribute, starting with the longest and ending with the shortest, defining further for your subconscious mind an understanding of exactly what you want the attribute to mean to you, or what this word really is, thus entering the subconscious mind stealthily through your filtering mechanism, and in addition defining what exactly is the meaning.

Article by Alex Goen inventor of WIN_osp™, Institute of Hypnosis Research

http://www.alexgoen.com/.

Session 27

You discovered how these WINsuits can fuel one with energy, passion, desire, insight, understanding and enthusiasm. But did you know that most people have three WINsuits and some of them if not all them can also do the exact opposite. Let me give you an example. The model could have simply said “I’m ugly, my mother told me so”, and as a result could have victim mentality, so feel sorry for me, I had such a terrible childhood, my own mother even said I was ugly, and energize her in the wrong way. Then, that WINsuit, that has extraordinary power, becomes powerless (and of course not all WINsuit). A person that’s born on the wrong side of the tracks, can use that to energize herself, and is likely to have a WINsuit as a result, similar to mine on frugality, but could also easily take a very powerful WINsuit and make it powerless.

Turn a negative into a positive

Let’s say that your WINsuit is “lazy”. You’re probably saying how can that power you, energize you, and fuel you? It’s all about how you interpret it, it’s how lazy “occurs” to you. Here’s an example:   because I’m lazy I create processes that automatically work and take no effort;   I like to relax so therefore I start and complete projects very fast and right the first time so I can then sit back and enjoy. I could give you many examples, but I believe you get the point.

In this case with “lazy”, providing that it genuinely is a WINsuit (though it’s likely not) the point to consider is not that a WINsuit is out rightly a positive trait/quality because that’s not necessarily the case. A WINsuit is about are “way of being” that likely was “big deal” to you at least during that time of your life (age 3-6, 9-16, 18-25) and likely on extreme ends of emotion, (very happy or very sad, came very easy or was very difficult, was very strong or very weak etc.) therefore during at least that time in your life occupied a profound amount of time at least in thought.

As a result, when you discover the correct WINsuit, there is a fire, energy, passion that will never go out and most important, available to you at all times, to use as you wish, to suit your needs, and get out of life everything you’ve always dreamed of.

Explore whether or not you have currently made your WINsuits, powerful or powerless, or very possibly a combination. If you made them powerless, that’s perfectly fine. We will use them to make you powerful, to energize you, to fuel you, create passion and desire.

This is one of the most exciting tools that you can develop, that in the beginning may be a bit challenging to discover all three WINsuits. But through the process, you will discover them all and whether powerful or powerless, together make them powerful. And in some ways for those that have made them powerless, the contrast and then the journey will be especially incredibly exciting to you (with a few frustrations along the way).

There are two technologies that we deal with relating to powerless WINsuits. One we are covering now, and later I will cover another technology called WINstory’s. Use these technologies to create a life for yourself of limitless possibilities.

My most powerful WINsuit

Now back to my third WINsuit [remember we covered in the previous session: discover three traits that you have (these will give you more energy than you ever dreamed up) ] and how I used it, but I think you already are putting the pieces together similar to what we did with the supermodel. Remember as you read to reflect on your own WINsuits and identify at least one if not all three.

All the nights of lying in bed wondering what’s wrong with me served me well. Here are some examples of WINstructions I built on top of the foundation of my third WINsuit, winning mind linguistics. I have a relentless passion to understand exactly how the mind works;   I have unique ability to immediately know what someone is thinking;   every speck of data related to how the mind works is always available to me to use any time a situation occurs;   I always know exactly how to help someone create a winning mind;   every session is also a learning experience on the insight of the mind;   I am forever energized helping people design themselves to win;   I will make the world a better place with WIN_osp.   I believe you now have a good understanding of this WINtool™. For more information, on this topic, go to WIN_osp.com or Alex Goen.com.

Article by Alex Goen inventor of WIN_osp™, Institute of Hypnosis Research

http://www.alexgoen.com/

Session 26

I am going to share with you a true story, about one of the most famous supermodels in the world and this will surprise you. I don’t want you to read the story for its “shock value”, that’s not why I’m telling you this story, read it and once again think about your three WINsuits as you do.

The most unusual WINsuit ever

I remember when I discover one of the most unique WINsuits in someone, and it happened in the most unusual way. A number of years ago, I was at a company event and we were using a famous model for one of our promos. I was asked to be part of a photo shoot with my wife on one side and the model on the other, sitting on a couch. In front of me were three rows of photographers, the closest sitting on the floor, the next row kneeling, and the top row standing, all just a few feet away.

Now we had to pose for pictures. I don’t know about you, but I have one pose and I use that one pose for all my pictures and for the most part, that pose has served me well (at least I thought it did).

So as I sat on the couch with my one pose, holding it there for about 10 seconds, I started to feel awkward. I looked to the left and my wife was posing and going strong, moving from one pose to the next, I looked to my right and our famous model was going real strong. So I looked back at the photographers with the pose that I knew. 30 or so seconds later I was growing increasingly more frustrated and looking to my left and then to my right, both my wife and model were still posing away.

I went back to my pose that I know and has worked for me in the past; however it became increasingly more difficult. Imagine posing the only pose you know and it becomes draining to you. After about another minute, I looked to my left and then to my right and I noticed the model leading my wife from pose to pose. The model would use her hand in front of her face in some unique way and my wife would mimic that. And there I was with the same old pose sitting there in the middle, exhausted, and worn out and hoping that this would end soon.

After, I guess about 10 minutes, my wife finally started to run out of different poses and I could see finally see she was growing frustrated and tired, but the model was going stronger than ever. There in front of my eyes, I was witness to an extraordinary talent that I never knew even existed, a skill set unlike any other.

As my wife and I sat on the couch exhausted, giving up posing, we stared off to our right in astonishment as this famous model so effortlessly, naturally, instinctively moved stealthily, from one pose to the other and her energy grew. As we were sitting there in awe , we struck up a conversation with a photographer in front of us. He said “she’s the best I ever photographed, and I photographed them all”. As I sat there and thought, I know what this supermodel’s WINsuit is and I imagined how likely as a child she developed it. The supermodel actually went on, energizing the room for about an hour, at which point she joined me in presenting an award.

Sometime later, I was sitting with the model sharing my experience on the couch and how amazed I was by how skilled she was at posing. I shared the concept of WINsuits with her and I said I would like to guess how she developed hers. I said what likely happened is that probably as a tween or early teen you were told by someone, I bet your mother, that you weren’t attractive and you spent hours every day in front your mirror working on looking attractive.

At this point she said sadly “how did you know?” I said I didn’t know for sure, it was just a sense I got. At that point I asked her, “can you tell me the whole story?”. She did with extraordinary detail (how she spent literally hours every day in front of a mirror, trying to figure out a pose that made her look beautiful and perfecting that pose, getting her eyebrows just right, how wide she opened her eyes just right, lips, forehand, etc. the detail was stunning) and a few tears here and there but in a nutshell, it was what I guessed, more importantly, an incredibly powerful WINsuit that effortlessly energized her and her supermodel career, making posing energizing instead of energy draining.

That is an interesting story is in it, but that’s not why I told it, once again think about your WINsuits, have you identified three? If you did, I’m impressed because it is challenging, next session you are going to pick one and learn to use it.

Article by Alex Goen inventor of WIN_osp™, Institute of Hypnosis Research

http://www.alexgoen.com/

Session 25

I’ve worked with thousands, on this technology of WINsuits. Each and every time the experience is the same, initially uncertain, a bit confused and frustrated because everyone wants to be sure that they found the right three. It doesn’t work that way unfortunately, it’s a little bit of a mission to find the right three but when you do, it’s extraordinary and incredibly energizing/empowering once I coach you on how to specifically use your three WINsuits.

The best way I have found to help you discover yours, is to share mine and to give you examples of others, by hearing the stories the process of discovery becomes easier.

Now my third WINsuit, read my story and think to yourself how relates to you. I always knew I was different as a kid, and I thought about it nonstop. I naturally was able to figure things out on my own but I didn’t learn very well back then. That’s amazing when now not only do I learn fast, the lessons become me. In other words, they are instantly usable, and they become who I be, who I is.

I remember my physics professor in high school, writing on the board a backwards or mirror image, as if it happened yesterday. I remember it as though it just happened, my thoughts “I can’t believe it, that’s exactly what happens to me”. I remember looking around the room at my classmates’ astonished reactions. Then my professor turned around and began to lecture about what he just wrote on the board. I’m not sure how long that was, or what he even said, but I remember saying to myself over and over again, “I got what he has and he is a physics professor”. I felt an aura of enlightenment like never before.

Then the professor turned back towards the board, looked at it for two or three seconds, turned back towards the class, and said the most beautiful, inspiring, relieving words I think I ever heard, “I have dyslexia and at times I write backwards, though it seldom happens anymore”. Oh my God, “I finally know what I have” I thought to myself. All the years of lying in bed and wondering, ignited a passion like no other, a desire that never ended, to learn/discover everything the mind has to offer and develop/invent new ways of learning, and becoming everything I wanted to be. That became the catalyst for my life’s work.

I have worked with thousands of people and I’m amazed how many different WINsuits there are. Yes, most of them are similar but some are amazingly unique, and therefore when discovered can create an extraordinary energy and unique life’s work.

Now because, I spent so much energy in my life wondering why I wrote backwards, why I would forget my left and right, and so many other “why’s” that once I discovered what I had, I had this never ending “fire” to fuel me. That’s what Discovering WINsuits will do for you, give you an energy, passion, excitement that you probably only dreamed of.

Assignment, keep thinking about your three WINsuits over the next few coaching sessions, we will figure them out, I promise.

Thank you for allowing me the “gift” of being able to coach you in this technology I hope you’re enjoying the journey.

Article by Alex Goen inventor of WIN_osp™, Institute of Hypnosis Research

http://www.alexgoen.com/

Hopefully you had a chance to think about your WINsuit, and you’ve identified at least one if you’re not sure here’s the link to the previous coaching session the three strengths (WINsuits) that form you (you probably didn’t even know they existed) okay so you now should have identified one, here’s how to use it.

Start with one even if you’re not sure

Have you started to think about your WINsuits? All you really have to do is start with one WINsuit, which will be plenty to start with, as we start building the new you. Soon we will dive deep into this technology. However as you discover how this technology works, it will be helpful to you to have in the back of your mind this concept of WINsuits. Now I will share my second WINsuit, and remember to think about yours as I go through mine.

My best friend and I, from our tween years, had a real interest in dirt bikes and racing motocross. It started as mini-bikes that we built from lawnmowers that we found thrown away in the garbage and minibike frames that we bought through mail order. My problem was that my father hated dirt bikes. He was scared I would hurt myself, so his attitude was if you want one, you pay for, and if it needs to be fixed, you pay for it too.

My best friend’s father loved dirt bikes and probably some of my best friend’s passion was passed down from his father. Dirt bikes, especially back in the mid to late 70s, evolved dramatically from year to year, and if you wanted to be competitive you needed the latest model, and then all the aftermarket parts, which were expensive.

I had no choice, if I wanted to pursue my passion, I needed to become resourceful. For example, I needed to find a way to pay for the sport, which meant all sorts of jobs. I had a paper route, I went around the neighborhood collecting junk on Wednesday mornings to bring to the junkyard for sale, and I had a little landscaping business cutting the neighbors lawns, plus I had some gas station, de-weeding accounts, bike shop, motorcycle shop, etc. Then I had to figure out how to transport my bike to races and practices. My father didn’t have a truck and if he did he would never bring me to a race for fear I would get hurt.

That caused me to come up with all different inventive ways to get my bike where it needed to go before I got a driver’s license. When my dirt bike broke down, I had to fix it and even if I couldn’t I had to figure it out, sometimes even making a part or coming up with something that worked. Often that led to making additional parts and selling them at the races. As I developed this ability, I remember how alive I became when I came up with a resourceful solution. Now that you know how my second WINsuit developed, let me now show you how I reinforced it and built on top of it.

WINsuits create energy, fuel and passion

With resourcefulness, there’s not really a weakness, so I just built on top of this second pillared the majority of my WINstructions, here are some examples, take note of the evolution. I possess this amazing ability to come up with resourceful solutions for every problem;   another one, I am a resourcefulness generating factory;   another, every day in every way I become even more resourceful, it never seems to end;   I am resourceful in my enthusiasm for life that radiates from me and infects other people;   I am resourceful with the way I replace “have to” with “get to” into my every day conversations with myself and others;   resourcefully I understand that it all starts with insignificance that takes root and sprouts, then flourishes almost instantly into my being.   Did you see the evolution? Can you see how something that excites me naturally, is part of who I am from early in life, is at my core, is me, and as a result inspires, motivates, causes passion and therefore, is easy for me?

You’re probably a bit confused though right now, probably not understanding completely what a WINstruction is, we will get to that in a future coaching session for now I just need you to, trust me, have a little faith that it’s important to identify your WINsuits.

Your homework assignment is to continue to think about them, use my stories and reflect than yours once again it doesn’t matter if they’re positive or negative, good or bad just that, they’re part of you, deep in you, at your core. It is who you “are”, your very “being”, it is who you “is”. I know you’re saying, why do I keep using this poor English with the words “are” “being” “is”. I promise you you’ll understand this better as we move forward.

Article by Alex Goen inventor of WIN_osp™, Institute of Hypnosis Research

http://www.alexgoen.com/

Session 23